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About

Duncan is a Cannes Grand Prix-winning Creative Director whose career has taken him across the globe—from London to Shanghai, and now Auckland, where he's Group Creative Director at Colenso BBDO, working alongside Si Vicars and Rob Campbell. Over the years, he’s contributed to some of the world’s most celebrated agencies, including Wieden+Kennedy (London and Shanghai) and 72andSunny. Along the way, Duncan’s work has picked up accolades like an Immortal Award, a Best in Show at The One Show, and Lions at Cannes, with a Grand Prix for the Adoptable campaign as a career highlight. 

Known for his ability to combine a deep understanding of craft with a constant push for innovation, Duncan’s work bridges traditional creative approaches with cutting-edge technology. At the heart of everything he does is a sharp focus on the idea, with an uncompromising attention to detail and execution.

Beyond advertising, Duncan has directed fashion films showcased at the London Design Museum and directed TV commercials for a variety of brands. His creative output spans industries and formats, reflecting his versatility and passion for storytelling in all its forms.

With a career defined by impactful campaigns and a drive to push creative boundaries, Duncan’s work challenges norms, delivering ideas that inspire, connect, and set a benchmark for creativity in the industry.

“Duncan is a rare breed in that he gets ideas in every discipline. He brings technical innovation to everything he does and is armed with a great eye for detail and art direction. His appreciation of photography and film make him both an interesting and useful guy to have around. Furthermore, you know D-Bone will get shit done as he proves highly autonomous. A genuinely thoughtful chap who is well liked wherever he goes. He also happens to sport a fine beard, is a snappy dresser and a true gentleman to boot.” 

EXECUTIVE CREATIVE DIRECTOR - 72andSunny

“Duncan is a special creative talent - equally at home with innovative new technology, good-old-fashioned advertising and high-quality art direction. He's an incredibly useful guy to have on the team. He's capable of responding to a client brief with original ideas which use technology in new ways and following development and execution all the way to delivery to ensure the whole experience looks and feels perfect. His work on Nike and Honda has been outstanding. I can recommend him wholeheartedly.” 

Founder of ANTIROM, Executive Director at Fabrica (Benetton), & Interactive CD, Wieden + Kennedy London

"A huge loss you are - a great character, brilliant brain, a real carer, team player, super sharp, diverse and adaptable gentleman. Gonna really miss having you around matey, contributing to the work and injecting the Bone brilliance."

CREATIVE DESIGN DIRECTOR - W+K Portland

DUNCAN BONE © 2018

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